Shabnam Farasat
Visual/Graphic Designer with a UX mindset
I design robust, multi-channel visual systems that transform complex products and business narratives into clear, high-impact assets that drive measurable engagement and market growth.
• 5+ Years Experience • Specializing in B2B Tech, Packaging & Retail • Expert in Print, Digital, and UI/UX Visual Cohesion
| Visual Design | Branding | UX-UI Design | Packaging | Motion Graphics |
Key Strategic Contributions
Visual Design & Campaign Strategy
Adamson: Product Launch & Campaign System
Architected a unified visual system and core product visuals, powering seamless multi-channel launches (print, digital, tradeshow) and brand cohesion across all major product lines.
⚡ Impact: Achieved 24% boost in campaign engagement and 21% increase in brand awareness.
SaaS STYLE SOFTWARE- UI/UX REDESIGN
ArrayIntelligence™: UX Governance & Design System
Directed end-to-end UI/UX redesign of complex audio control software. Established a centralized design system (icons, components) and led UX standards in close collaboration with engineering to ensure feasibility and accessibility compliance.
⚡ Impact: Reduced user workflow clicks by 31% and streamlined future development via component library.
Brand Asset Management & Production
Gorji Biscuit Co.: Multi-Channel Asset Systems & Production
Led the visual modernization of product packaging to boost shelf presence. Oversaw end-to-end print production, managing color accuracy and quality control across all packaging and retail collateral.
⚡ Impact: Boosted consumer recognition by 17–21% and reduced print production errors.
Brand Identity
Citrus + Sage: E-Commerce Branding
Developed a complete, high-end E-commerce Brand Foundation, establishing a comprehensive logo system, style guide, and color palette. This ensured visual consistency and elevated sophistication across all digital vendor and customer touchpoints.
Logo Design • Style Guide • E-commerce • Upscale Audience
Graphic Design & Digital Storytelling
Buskro: Multi-Channel Graphic Design
Devised a multi-channel Visual Governance Framework for B2B campaigns. Successfully adapted complex industrial printing technology narratives across all channels, including print (magazine ads), digital banners, and large-format tradeshow displays.
Motion Graphics • Wayfinding Map • Print & Digital Advertising
Healthcare Marketing & Sales Enablement
Arian Darman: Healthcare Marketing
Led visual strategy and B2B sales enablement for healthcare equipment. Designed and produced a comprehensive, technically accurate collateral suite to directly support the commercial sales team.
Healthcare B2B • Sales Enablement • Print Collateral • OOH Design
Corporate Portfolio Booklet
Poolad Ajand: Corporate Identity
Designed two distinct portfolio catalogs for a civil engineering firm, creating separate LTR and RTL layouts with strategic color coding to showcase project capabilities and strengthen credibility for international, high-value contract pitches.
Corporate Identity • Collateral• Marketing
Logo Design Concepts
Multi-Industry Logo & Identity
A portfolio of 8+ logos across diverse sectors like Real Estate, Digital Banking, Retail, and B2B Audio Tech. For each one, Logo System and Color Palette were delivered.
Corporate Identity • Collateral• Marketing
Digital Marketing
Motion Graphics & Digital Storytelling
Developed essential video content—from logo animations to company profiles—to strengthen digital brand identity.
Video Editing • Social Media • Animation • Logo Reveal • Company Profile
User-Centered Graphic Designer
I help B2B tech companies turn technical complexity into clear, high-impact visual narratives. With 5+ years of experience, I view Graphic Design as a strategic communication framework, focusing on how functionality and visual hierarchy drive user understanding.
Through Systems Thinking, I build scalable brand assets that bridge the gap between sophisticated engineering and intuitive user experiences, ensuring every design choice serves a specific business objective.
Let’s build something impactful. farasat.sh@gmail.com
Testimonials
— Kelley Stewart
Citrus and Sage Co-founder
” I had the pleasure of working with Shabnam on several graphic design projects for two small businesses, and I wholeheartedly recommend her for any design needs. She helped bring my visions to life, from logos to creative assets, and consistently exceeded my expectations. Shabnam is not only a talented designer but also patient, dedicated, and a great collaborator. She listens carefully, understands my goals, and always goes above and beyond to deliver high-quality designs that capture the essence of the brand. If you’re looking for someone with top-tier design skills and a positive, can-do attitude, Shabnam is the one to work with.”
— Kyle Kropman
Marketing & Solutions Lead at Buskro Ltd
” Shabnam was contracted to do some graphic design work for Buskro Ltd for a variety of different marketing and advertisements campaigns beginning in 2020. It has been a pleasure working with Shabnam on all of these marketing projects. Not only is her design work of excellent quality, but working and communicating with her about the specific details for each project is very professional and seamless. She listens to feedback and criteria provided by Buskro and blends it with her own creativity to produce high quality design work. We can always count on Shabnam to be proactive in providing us with several different design options well in advance of all project deadlines/timelines. We are very happy with the work she has done for Buskro!“
Portfolio 